Work
Thirty-plus case studies. Seven verticals. Real numbers.
Every card below is a live account — with screenshots from Ahrefs, Search Console, GA4, and Google Business Profile. Filter by vertical or browse the full portfolio.
- 10Highlighted case studies
- 30+Accounts shipped
- 7Verticals
- IN · AU · USMarkets served
Showing all 10 case studies
SaaS · Publisher tech · April 2023 – March 2026
Publift — from domain rating 0 to a Carsales.com acquisition.
Started on a brand-new domain with no traffic. Staged the site through stats-led TOFU content, built DR in parallel, then moved into BOFU competitor comparisons. Along the way we rolled out LLM optimization patterns — summary buttons, article summary cards, re-optimized pieces — that added ~30% to visitors in a single month.
- 5,000+Top-10 rankings
- 50K+Monthly organic visits
- 100+High-value leads / month
- 15+Premium publisher leads ($20K+/mo) / month
eCommerce · Dec 2020 – Feb 2022
Cubelelo — 320% organic, 88% lift in transactions.
Out-ranked Amazon and Flipkart on category terms. Fixed crawl waste with canonical and pagination rules, shipped schema in bulk via a Shopify app, and rebuilt the category-to-blog internal link graph.
B2B · Manufacturing · May 2024 – Feb 2025
LION Circuits — 723 keywords in top 3.
Cleaned tech hygiene on a React-built site, pruned thin user-generated FAQ pages that were cannibalising clusters, and layered a content pillar model. Hit 14K monthly organic with five high-quality blogs a month.
Local · Australia · Dec 2024 – Dec 2025
The Clean Plumber — 500%+ organic clicks, 200+ MoM calls.
Programmatic suburb pages (500+), deliberately split across template batches to avoid scaled-content spam. Trust-signal buildout (team, awards, real jobs, embedded maps) plus GBP post cadence and CRO on mobile CTAs.
eCommerce · Australia · Jan 2025 – Mar 2026
AutoCraze — recovered from a May-2020 core-update hit.
Reshifted the content-heavy commercial pages back into category PLPs where buyer intent actually sat. Fixed sitewide crawl waste, canonical issues, and multiple H1s. Unlocked top-10 on head terms like “rims” and “wheels online”.
B2B · ABM · Jan 2023 – Feb 2025
xGrowth — 100+ MoM leads from a cold Australian market.
Diversified lead gen across service pages and downloadable templates. Earned links from Copy.ai, Ghost.io, Sortlist, and Leadfeeder via stats-led content and real founder insights.
Local · Healthcare · Dec 2021 – Feb 2022
NephroPlus — 276 GBP listings, built and optimized.
Template-led solution for 276 dialysis centres across India, with NAP consistency on the website and duplicate-profile cleanup. Local visibility lifted on core city queries post-launch.
eCommerce · Healthcare · Mar 2021 – Sep 2021
Nirogam — 80% organic lift through a Shopify migration.
Overhauled EEAT signals for a global Ayurveda brand competing against Healthline and WebMD. Migrated WordPress to Shopify without losing SEO, rebuilt category UX, and published intent-led content to regain market share.
SaaS · MarTech · Feb 2021 – Feb 2022
Artworkflow HQ — 414 organic leads in year one.
Launched a new packaging-artwork SaaS on a fresh domain in a niche B2B market. Shipped 10+ articles monthly, built competitor links, added product tools and free-trial flows — leads from month three.
Local · Services · Mar 2021 – Sep 2021
Influencer marketing portal — 150+ leads/month at launch.
Built topical authority and local visibility for a new service brand in a trending category. City-targeted GMB profiles, platform-specific service pages, PR links, and cluster content — 800+ daily organic clicks post-sandbox.
Impact, not vanity
Operator work, in numbers.
Organic traffic growth on Cubelelo
Top-10 rankings scaled on Publift
GMB listings built for NephroPlus
Case studies across seven verticals
Next step
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I take a small number of engagements at a time — SaaS growth, eCom recovery, local rollouts, or AI-search positioning.