I started in digital marketing in January 2018 at a Nagpur agency, not because I planned to — because the internet felt more interesting than the alternatives. Four months in, I was running on-page and off-page SEO for local clients. Four months after that, I was at Walnut Folks as an intern, and within three months I was an SEO Analyst owning strategy for client projects.

For the next three years, Walnut Folks was my classroom. I learned keyword research, competitor gap analysis, content themes, technical audits, internal linking, and how to argue for SEO improvements against clients who thought rankings appeared because they wanted them to.

In April 2022, I joined SODP Media — an Australian publisher media company — as a remote SEO Analyst. That’s where the work got more interesting: international clients, SaaS platforms, publisher monetization, programmatic content, multilingual rollouts, and eventually in August 2024, moving into the SEO Lead seat. Today I lead strategy across 20+ high-value accounts spanning SaaS, eCommerce, and publishing.

Alongside client work, I run Rubikverse.com — a personal site that hit 11,000+ monthly organic visits with zero link building and crossed Mediavine’s approval threshold at 30K+ monthly pageviews. I build Chrome extensions when the tools I need don’t exist. I wire Claude into Ahrefs, GSC, and GA4 through MCPs because the reports need to come out faster than a human can copy-paste.

SEO is the part of marketing I can actually engineer — and that’s why I kept going.